1. INTRODUCTION

Welcome to Boye’s Privacy Policy. This Privacy Policy explains how Boye (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website theboye.com (the “Site”) or use our services.

We respect your privacy and are committed to protecting your personal data. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

2. INFORMATION WE COLLECT

2.1 Personal Data

We may collect personal information that you voluntarily provide to us when you:

• Register on our Site
• Place an order
• Subscribe to our newsletter
• Participate in contests or surveys
• Contact us through our customer service channels

This information may include:

• Name
• Email address
• Postal address
• Phone number
• Payment information
• Purchase history

2.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device, including:

• IP address
• Browser type
• Operating system
• Referring URLs
• Time spent on pages
• Pages visited
• Links clicked
• Purchases made

2.3 Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze Site traffic, customize content, and deliver targeted advertisements.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for various purposes, including to:

• Process and fulfill your orders
• Provide customer service
• Send administrative information
• Send marketing communications
• Respond to your inquiries
• Improve our Site and services
• Personalize your experience
• Conduct research and analysis
• Prevent fraudulent transactions
• Comply with legal obligations

4. DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

4.1 Service Providers

We may disclose your information to third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.

4.2 Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4.4 Legal Requirements

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

4.5 Amazon Associates Program

As noted on our Site, we participate in the Amazon Services LLC Associates Program, an affiliate advertising program. Through this program, we may share certain information with Amazon to facilitate the advertising and linking to Amazon.com.

5. THIRD-PARTY WEBSITES

Our Site may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

6. SECURITY OF YOUR INFORMATION

We have implemented appropriate technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

However, we cannot guarantee that unauthorized third parties will never be able to defeat our security measures or use your personal information for improper purposes.

7. DATA RETENTION

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements.

8. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside Hong Kong and choose to provide information to us, please note that we transfer the information to Hong Kong and process it there.

9. YOUR RIGHTS

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to data portability
• The right to object

If you wish to exercise any of these rights, please contact us using the contact information provided below.

10. CHILDREN’S PRIVACY

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this policy.

12. CONTACT US

If you have any questions about this Privacy Policy, please contact us at:

Email: theboye@hotmail.com
Phone: +852 6345 2789
Address: Flat 20A, Block 3, Best Garden, 339 Tai Po Road, Hong Kong

13. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) regarding your personal information.

14. EUROPEAN UNION DATA PROTECTION

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR).

15. CONSENT

By using our Site, you consent to our Privacy Policy and agree to its terms.